#iLoveafterschool
Please use our social media toolkit to help guide your social media activity and promotion of ASAP’s 20th Anniversary Celebration & Fundraiser. Feel free to personalize and share your own stories, photos, and experiences as much as possible! We want to hear from YOU about what makes after school so important in the lives of our students.
ASAP’s 20th Anniversary Celebration & Fundraiser is a night to honor all of the partners who have made keeping 90,000+ students safe & engaged and inspired about learning through after school programs. It’s also an opportunity to announce plans for expansion at a time when after school programs are needed now more than ever.
Navigate Social Media Toolkit
Social Media Basics
FOLLOW & TAG ASAP/After School Activities Partnerships’ handle @phillyasap on your posts. This helps ASAP to engage and share your messages.
- @phillyASAP
- Just put an @ symbol and begin writing “phillyASAP” to tag on Facebook. A drop-down menu appears; select our verified account.
- @phillyasap
- @phillyasap
- @ASAP/ After School Activities Partnerships
Use HASHTAGS in your captions to help expose your posts to new people and allow ASAP to find and group content together!
Event Hashtags:
- #phillyasap #iLoveafterschool
- #afterschoolmatters
- #afterschoolwebuildFUTURES
- #afterschoolwebuildCOMMUNITIES
- #afterschoolwebuildFRIENDSHIPS
- #afterschoolwebuildLEADERS
Social media best practices
# of hashtags to use per post
- Facebook: 1-2
- Twitter: 1-2
- Instagram: No more than 3-5
- LinkedIn: 1-3
Important Links
Use these links in your promotion to direct people to our website!
- Make a gift: www.phillyasap.org/donate
- Save the Date: https://bit.ly/savethedateASAP
- Tickets: https://bit.ly/asap_20thanniversarytix
- Sponsorship Opportunities: https://bit.ly/ASAP20Years_Sponsorship
- Sponsorship Sign Up: https://bit.ly/asap20yearsponsors
- #iloveafterschool video directions: https://bit.ly/iloveafterschool_video
- Upload an #iloveafterschool video: https://bit.ly/afterschool_video
- Raffle Participation Form: https://bit.ly/asap_20thanniversaryraffle
Sample Messaging
Facebook & Instagram Posts
Ticket Announcement
- I just bought my ticket to @phillyASAP’s 20 Years of Service Event & Fundraiser to celebrate 90,000+ students served and 20 years of making the after school hours count! Can’t wait to honor all of the partners, educators, and stakeholders who make this work possible and learn why #phillyASAP’s mission is now more important than ever. All proceeds benefit youth in Philadelphia through out-of-school time programs and experiences that enrich and inspire. Because #afterschoolmatters. #AfterSchool: WE BUILD FUTURES…FRIENDSHIPS. COMMUNITIES. OPPORTUNITIES. LEADERS.
Get your tix: bit.ly/asap_20thanniversarytix
Details⤵️
🗓Thursday, September 22, 2022
⏰5:00pm – 8:00pm
📍@CrafthallphillyBe sure to follow @phillyASAP on social media for updates on the event throughout the summer! #iLoveafterschool #afterschoolwebuildfutures
Video Campaign
- Check out why #afterschool means so much to me and grab your ticket for the @phillyasap 20th Anniversary Celebration & Fundraiser on 9/22/22 @Crafthallphilly: https://bit.ly/asap_20thanniversarytix
#iloveAfterschool #afterschoolwebuildfutures #afterschoolmatters(note: upload a video answering these questions and tag ASAP!)
Call to Action
- Organizations like @phillyasap need your support now more than ever to ensure schools in every neighborhood can provide safe, nurturing environments for their students when the school day ends. Consider making a gift at phillyasap.org/donate as part of their 20th Anniversary Celebration & Fundraiser. All proceeds benefit youth and program expansion in areas with highest rates of gun violence. #iLoveafterschool #afterschoolmatters #afterschoolwebuildfutures
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Ticket Announcement
- Just got my @phillyASAP’s 20 Year Anniversary celebration tix! The 9/22 event celebrates 90K students served and 20 years of making after school hours count! Tix: bit.ly/asap_20thanniversarytix*Proceeds keep kids safe/ engaged after school! #iLoveafterschool #afterschoolwebuildfutures
Video Campaign
- Check out why #afterschool means so much to me and grab your ticket for the @phillyasap 20th Anniversary Celebration & Fundraiser on 9/22/22 @Crafthallphilly: https://bit.ly/asap_20thanniversarytix
#iloveAfterschool #afterschoolwebuildfutures #afterschoolmatters(note: upload a video answering these questions and tag @phillyASAP!) - Check out why #afterschool means so much to students across Philadelphia. Then grab your tix for @phillyasap 20th Anniversary Celebration & Fundraiser on 9/22/22 @Crafthallphilly: https://bit.ly/asap_20thanniversarytix#iloveAfterschool #afterschoolwebuildfutures #afterschoolmatters
Call to Action
- @phillyasap needs your support to ensure schools in every neighborhood can provide safe spaces for students #afterschool. A gift towards #phillyasap 20th anniversary benefits program expansion in areas w/ highest rates of gun violence: phillyasap.org/donate #iloveafterschool
- We are excited to announce that @After/ School Activities Partnerships 20th Anniversary Celebration & Fundraiser tickets are on sale: bit.ly/asap_20thanniversarytix Join ASAP on September 22, 2022 at Craft Hall from 5PM-8PM for a night of food & drink, special guests, and a basket raffle. We look forward to coming together to honor all of the partners, educators, and stakeholders who have helped us serve more than 90,000 youth since our inception, and hearing from guest speakers on why ASAP’s mission is now more important than ever. The theme for the event is After School: We Build Futures and all proceeds support ASAP’s goal to increase the number of ASAP programs in Philadelphia public schools by 50%, serving an additional 1,000-2,000 kids by 2025.
#iLoveafterschool #afterschoolmatters #afterschool #nonprofit #afterschoolprograms #afterschoolclub #fundraiser #anniversary
Graphics
On your desktop, right-click “save image as” or on mobile, press & hold until a prompt pops up and save the image on your camera roll.
Facebook Profile Frames
Instagram Stories
On desktop, right-click “save image as” or on mobile, press & hold until a prompt pops up and save image on your camera roll. Customize your graphic to share your story and #afterschoolmatters #iLoveafterschool. Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views. Remember to tag @phillyasap in your story!
PA After School Alliance – Call to Action
The need to provide after school programs in every neighborhood in Philadelphia remains great. Utilize these graphics below to help raise awareness regarding the work that still needs to be done in our community. Tag @afterschool4all across social media platforms to increase engagement and reach a wider audience.
Other ways to engage & promote!
#iloveafterschool Video Campaign
We want to hear from YOU about what makes after school so important in the lives of our students! As part of the celebration, join our #iLoveafterschool campaign by submitting a quick video! Your submission will be used to promote the anniversary event and raise awareness on the importance of after school programs. All you need is a smart phone. Learn more here!
Facebook Fundraiser
Peer-to-Peer Fundraising empowers individuals to raise money on behalf of a cause via online fundraising pages and social media platforms. This effort maximizes the impact of a fundraising campaign or individual gift. An easy way to host your own peer-to-peer fundraising campaign is on Facebook! Whether it’s your birthday, a holiday, or a random Wednesday, you can invite your family, friends, and co-workers to support your favorite charity on Facebook. This option maximizes impact by spreading awareness of ASAP’s mission.
Click here to start your own fundraiser!
Instagram Fundraiser
Did you know you can add a donation sticker to your Instagram stories! Use one of our IG story images above and maximize your impact by adding a donation button to your post! All you have to do is select ASAP as your charity of choice!
Invite a friend
Once you purchase a ticket, maximize the impact of your gift by inviting a friend and sharing the announcement on social media!
